College Campaigns Work

The Reach campaign was one that I did post college by myself, I considered all the problems accompanied by poor dental hygiene that could be solved by flossing, as well as the problems involved in flossing that could be solved by using Reach specifically. I wanted to make use of whitespace and have vivid, memorable images.

Secret was another of the campaigns that I made on my own post-college. I wanted to use the play on words of Secret the brand name of deodorant vs. a woman's beauty secret. I can't imagine that the tagline is any worse than what Secret actually started using at the time, "Secret, Because you're hot". Which I thought was pretty terrible. The campaign addresses each of the different types of Secret deodorant that were available at the time from invisible solids to skin conditioning and clinical strength. I wanted to show that there was a Secret for every woman.